I learned marketing from scratch. 30 years of experience in corporate communications and advertising for products, systems and services that require explanation give me a sure instinct for successful working.
I think entrepreneurially and act purposefully. I am just as good at creating and budgeting company-wide marketing plans as I am at designing and implementing cross-media campaigns and projects.
Creation of marketing plans according to the organizational structure including calculation and timing. Optimized instrument selection.
Personalized direct marketing, content marketing including SEO and filling social media channels. Monitoring.
Planning, organization and intensive advertising preparation and follow-ups. Press services.
Lead generation and qualifying. Creation of PPT lectures, (technical) white papers, etc. Digitization of sales processes.
Consulting and implementation of marketing projects. Support in the digitization of acquisition and sales processes.
Conception, creation, production, publication for customers with B2B sales, especially in the IT, logistics and healthcare sectors.
Dr. Materna GmbH, 550 EMPL,
IT + telecom company,
head of a 6-strong team,
member of the management board
ADA-Group, 1,200 EMPL,
IT systems for big enterprises,
head of a 3-strong team + administrative supervisor of 4 profit center marketers
ReNoFlex GmbH, 75 EMPL,
software development for lawyers + law firms,
advertising, fairs, PR, direct marketing, supervision of 7 branches and 18 sales partners
University of Bielefeld. Diplom-Kaufmann.
Free scientific diploma thesis.
Training and deployment as a troop officer in various assignments.
Galilei Gymnasium, Hamm. Abitur.
incl. premium themes and plugins (WooCommerce, The Events Calendar, ...)
InDesign, Photoshop, Illustrator, Acrobat DC, Dreamweaver
yes, incl. Teams plus Zoom, Meet and other communication tools
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* 13/12/1962, Waltrop, Germany
Sophienpfad 5, 59069 Hamm
https://b2b-marketing.de
+49 2381 279 47 57
mk@b2b-marketing.de
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